About Us

Hi there!

Welcome and thank you for visiting my brand new online shop!

My name is Aya and I am the Director and Head Designer of In This Colour. 

I am half English, half Egyptian and I am based in the the beautiful Devon countryside, on the edge of Dartmoor with my very supportive boyfriend Josh, our gorgeous son and Maisy the cocker spaniel. 

Since graduating in fashion design back in 2019, I have completely thrown myself into the creative sector. Alongside my new and upcoming brand, I am a freelance seamstress, studio assistant and curtain maker.

My aim is to encapsulate a diverse colour palette within abstract style drawings. The collections are created by being very playful with illustrator and photoshop, whilst keeping to my aesthetic.

I always like to create abstract, fun prints as I believe they are one of the important elements within a well decorated room.

As you will see throughout the collections, each print has its own striking design whilst being manipulated in a variety of different colour palettes to suit everyone's taste. So no need to worry; there is always something to match a customer's choice of colour palette.

I appreciate you taking the time to look through my new online shop and I can't wait to see what you have selected!

Take care!

Aya x