Behind In This Design

My name is Aya and I am the Director and the Head of Branding and Design.

I am half English, half Egyptian and I am based in the beautiful Devon country side on the edge of Dartmoor with my very supportive partner Josh, our gorgeous son and our cocker spaniel. 

Since graduating in fashion design back in 2019, I have completely thrown myself into the creative sector. From a social media and graphic design internship to fashion seamstress to curtain maker to illustrator. 

Alongside ‘In This Design’ I run a small sister brand called ‘In This Colour’. This is a small online shop where I aim to encapsulate a diverse colour palette within playful style drawings. I always like to create abstract, fun prints as I believe they are one of the most important elements within a well decorated room.

I also work part-time as a designer for a Devon based clean technology company.

In my spare time I like to be surrounded by friends and family as much as possible. Whether it is a Sunday roast at home or a catch-up at the pub. I am constantly clicking away - adding to my camera roll. I have recently joined a book club with some friends so please feel free to ask what I am currently reading! Truthfully – I also love sinking into the couch watching a psychological thriller with the fire blaring.

I am a huge advocate for supporting small, independent, family run businesses. My passion stems from my parents running their own successful glass bauble company. So whether you just need a logo or swaying towards one of our packages – I will always push your vision to the forefront and aim to accentuate your voice, your skill and your story within every detail.

Thank you for taking the time to learn more about us and we truly cannot wait to hear your ideas.

Aya x